Photo: PAUL DARROW/Corbis
Dating internet sites were known to place random individuals photographs into their ads. Sometimes the randoms
are stock versions
. They generally
are married ladies
whose Facebook users are exploited. And often it
is a 17-year-old whom committed committing suicide
after presumably being raped by four adolescent males, whom circulated pictures in the abuse on line. “Discover Prefer in Canada!”
the advertising study
,
paired
with
images
of late Canadian teenager Rehtaeh Parsons. These people were exactly the same pictures Rehtaeh’s mourners delivered at vigils.
“this will be a very regrettable illustration of a marketer scraping a picture online and making use of it inside their advertising promotion,”
a fb representative said
. “this is certainly a gross violation of our own advertising plans therefore we have actually removed the ad and permanently deleted the marketer’s account. We apologize for harm this caused.” The dating internet site under consideration, ionechat.com, is no longer online.
Is this the worst online-dating-ad tragedy for the history of online-dating adverts? I can’t contemplate anything even worse.
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